You are welcome to submit papers in one of the following focus areas:

• 

• 1. INSTINCT APPROACHES TO MANAGEMENT
     Instinct vs Insights

     REQUIREMENTS APPROACHES TO MANAGEMENT
     Capturing, assessing, and justifying stakeholders’ wants and needs

     MARKET AND CUSTOMER APPROACHES TO MANAGEMENT
     Creating lasting relationships

     MARKETING AND COMMUNICATION APPROACHES TO MANAGEMENT
     The practical application of marketing techniques and methods

     STRATEGIC APPROACHES TO MANAGEMENT
     Putting strategy at the centre of an organisation’s key management processes and systems

     KNOWLEDGE APPROACHES TO MANAGEMENT
     Creating, sharing, using and managing the knowledge and information of an organisation

     HUMAN CAPITAL APPROACHES TO MANAGEMENT
     The strategic approach to the effective management of people in a company or organisation

     HUMAN CAPITAL APPROACHES TO MANAGEMENT
     The strategic approach to the effective management of people in a company or organisation