Submission Focus Areas
You are welcome to submit papers in one of the following focus areas:
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INSTINCT APPROACHES TO MANAGEMENT
Instinct vs InsightsREQUIREMENTS APPROACHES TO MANAGEMENT
Capturing, assessing, and justifying stakeholders’ wants and needsMARKET AND CUSTOMER APPROACHES TO MANAGEMENT
Creating lasting relationshipsMARKETING AND COMMUNICATION APPROACHES TO MANAGEMENT
The practical application of marketing techniques and methodsSTRATEGIC APPROACHES TO MANAGEMENT
Putting strategy at the centre of an organisation’s key management processes and systemsKNOWLEDGE APPROACHES TO MANAGEMENT
Creating, sharing, using and managing the knowledge and information of an organisationHUMAN CAPITAL APPROACHES TO MANAGEMENT
The strategic approach to the effective management of people in a company or organisationHUMAN CAPITAL APPROACHES TO MANAGEMENT
The strategic approach to the effective management of people in a company or organisation
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